Who We Are
Micromax Informatics is India’s home grown consumer electronics brand. Over the past decade, Micromax has pioneered the democratization of technology in India - by offering affordable innovations through their product offerings and removing barriers for large scale adoption of advanced technologies. Micromax is a brand which is close to the heart of the youth, and celebrates the vibrancies of life and empowerment.
Timeline
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2008-10
Entered mobile phone business
100k handsets sold per month
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2010-12
Added Tablet PC & LED TVs to portfolio
Forayed the Smartphone vertical
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2012-14
10th largest mobile brand in the world
Signed Hugh Jackman as Brand ambassador for Canvas range
Redefined Indian market as Global Indian brand
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2015-17
Launched Smart TVs
Online YU brand
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